By paying more attention to important signals, we can understand them better, and glimpse their unsaid meanings too. But we'll have to slow down – to hold our nerve like a value investor, or patiently wait as if with a passive index.
"Avoid it", the style guides write, "unless you really know what you are doing". The implication is you don't. With examples like "a book is bought by me", they show the passive voice's clumsy wordiness. It requires "more cognitive effort", points out one guide, though so to be honest does the very next sentence, "this… Continue reading You’ve been had. The passive voice was never bad.
John Carroll's sound instructional principles became known as Minimalism — a term that would frequently be mistaken for the idea of just writing less.
The grammar police may criticise our doubleplusungood writing, but our loyalty should be with more plausible authorities — our global audience.
Well-thought-out content sets are like a good stew — each chunk has a distinct role. Carrots bring sweetness; potatoes, substance. In the same way, carefully designed information is served in purposeful pages whose structure reflects their intent.
Every piece of business writing should tell a story. But constructing an argument or plot takes focus. Helpful tools remove the distraction of presentation and allow direct manipulation of the logical structure.
"Word Up!" is a required read for anyone who's interested in language, wants to improve their writing, or just needs a clickworthy headline about a weird Chinese goat.
Slides from a webinar I presented on February 5th, 2013, organized by [Comtech Services](http://comtech-serv.com/).