You’ve been had. The passive voice was never bad.

"Avoid it", the style guides write, "unless you really know what you are doing". The implication is you don't. With examples like "a book is bought by me", they show the passive voice's clumsy wordiness. It requires "more cognitive effort", points out one guide, though so to be honest does the very next sentence, "this … Continue reading You’ve been had. The passive voice was never bad.

Serve Content in Tasty Chunks

Well-thought-out content sets are like a good stew — each chunk has a distinct role. Carrots bring sweetness; potatoes, substance. In the same way, carefully designed information is served in purposeful pages whose structure reflects their intent.