Modern ways of using metadata connect groups, countries, and organizations. Structured content such as DITA XML provides powerful ways to work with this metadata, but also challenges.
"For truly futureproof content, we need to write well, use structural markers, and associate our chunks of information with external data."
Recording of a joint webinar with PoolParty's Andreas Blumauer.
Using a taxonomy makes you look again at what you are writing. You abandon information for its own sake, and instead shape content to fit your customers. Not only does their experience with search and navigation improve; what they find speaks directly to their needs.
Good visual communication is essential, yet graphics are often an afterthought in structured content implementations. We need a new approach to make them work well over an increasing range of screen sizes, devices, and contexts.
A mature approach to a structured content implementation has a clear idea of the benefits to be achieved
Inline semantics connected to specific real-world entities have unrealized potential; they should be separated from specific applications where possible; and they are probably best kept in the source.