How does the framing effect warp our business decisions? (video)

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The way that options are presented shapes the choice we make. Even insurance professionals take more or less risk depending on the way a situation is framed. Is there a way to make more grounded decisions?


Deborah Frisch, Reasons for Framing Effects, Organizational Behavior and Human Decision Processes, Volume 54, Issue 3, 1993. Pages 399-429

Keysar B, Hayakawa SL, An SG. The Foreign-Language Effect: Thinking in a Foreign Tongue Reduces Decision Biases. Psychological Science. 2012;23(6):661-668.

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