Shaping Content with the Deep Magic of Taxonomy (webinar recording)

(Webinar recorded on March 29th, 2016, with Scott Abel, the Content Wrangler)

Taxonomy takes effort, but when it’s done properly, the benefits more than justify the pain. More than just labeling information and parceling it into neat boxes, it’s about understanding the underlying concepts that your content describes.

The actual tags you use are secondary to the ideas behind them — each piece of content’s subject matter, purpose, intended audience, and role in the larger content set. Using a taxonomy makes you look again at what you are writing. You abandon information for its own sake, and instead shape content to fit your customers. Not only does their experience with search and navigation improve; what they find speaks directly to their needs.